Undergraduate Cultivation Program for English Major
(Cross-border E-commerce Direction)
(Major code: 050201)
(Major's English name: English)
I. Major Cultivation Objectives
The English major of Cross-border E-commerce is an undergraduate project of school-enterprise cooperation between our school and Shandong ZHIBO Education Technology Co., Ltd.
The college cooperates with enterprises to develop forward-looking, pragmatic professional courses and training systems to cultivate cross-border e-commerce talents for English majors, so that students have good foreign language communication skills and knowledge of international trade and cross-border e-commerce, and constantly strengthen students' professional application ability, so that students can meet the needs of the development of the Internet economy and have English and cross-border e-commerce composite application ability.
II. Major Cultivation Requirements
1. Ideological:
Students should have correct views on the world, life and values, and possess good ideological and political qualities, strong professional ethics, high sense of social responsibility and social adaptability, as well as open-minded visions for exploration and innovation.
2. Professional skills:
Students should systematically master the basic theory and knowledge of English language, literature, politics, economics, social culture, and receive adequate skills training in English listening, speaking, reading, writing and translation, master certain knowledge of science and technology, economics and trade, and construction, and possess the ability to engage in foreign-related translation, engineering management, research, teaching and management in the construction industry.
Graduates are supposed to acquire knowledge and competencies in the following areas:
(1) Awareness of the relevant guidelines, policies and regulations of China.
(2) Positive ideological and moral qualities, healthy psychological qualities and positive values in life.
(3) A solid foundation in English language, proficiency in listening, speaking, reading, writing, translating and a strong ability to use English comprehensively.
(4) A broad knowledge of English humanities and social sciences.
(5) A broad knowledge background and international perspective in foreign-related construction translation and engineering management.
(6) Excellent Chinese expression ability and basic research ability, and a strong practical ability of foreign-related translation.
(7) Basic ability of practical application of a second foreign language.
(8) Mastery of the basic methods of literature search and data inquiry, and have preliminary scientific research and practical working ability.
3. Sports Education
Students should have certain knowledge of physical education and the military, develop good physical exercise and health habits to meet the national standards of physical education and military training for college students, and have a sound mind and a healthy body.
4. Labor Education
Students should have correct views of labor, and have good labor attitude and habits as well as certain labor skills. Students should also develop the spirit of hard work and strengthen their empathy for working people in order to serve the country and contribute to society.
5. Aesthetic Education
Students should establish a correct and progressive sense of aesthetics, have certain artistic cultivation and aesthetic interests, and be able to feel beauty, identify beauty, appreciate beauty, and create beauty.
III. Matrix for the Realization of Cultivation Standards
Cultivation Standards |
Realization Sessions or Methods |
Course Support Sessions |
Other Cultivation Sessions |
Humanistic and Social Science Literacy |
Political, legal, humanistic and social science knowledge and ideological and moral quality |
Patriotic and law-abiding, dutiful, civilized and polite, honest and trustworthy, with a correct view on life, values, morality, professionalism and the legal system |
Basic Principles of Marxism; Introduction to Mao Zedong Thought and Theoretical System of Socialism with Chinese Characteristics; Morality and Rule of Law; Situation and Policy; Outline of Modern Chinese History; Military Theory as well as the teaching of general elective courses and extracurricular practice |
Academic tutorial system, mental health counseling, all kinds of cultural and sports activities, academic activities, social practice activities, etc. |
Physical and mental development quality |
Having a healthy physique and the qualities to endure hardship and cope with setbacks, a good sense of social responsibility and strong humanistic qualities |
College Sports; Military Theory and Practice; Mental Health and Safety Education; Voluntary Labor; Military Training; quality education elective courses and mental health counseling, sports activities, academic activities, practical activities, etc. |
Foreign Language Proficiency |
Basic ability of languages |
A solid foundation in English language and a strong ability to listen, speak, read, write and translate, and a certain level of practical ability in the use of a second foreign language (Italian, German) |
English Pronunciation, English Intensive Reading (Comprehensive), English Listening , English Extensive Reading, English Writing, Oral English, English Grammar, Second Foreign Language and other related theoretical and practical courses. |
National English Competition for College Students, various professional skill competitions and cognition practice at the college level |
Preliminary knowledge of literature, culture, politics, economics and other humanities and social sciences of British and American countries |
Advanced English, British and American Literature, Selected Readings of British and American Literary Works, Reading Course in American & British News Publication, Literary Translation |
Professional competition, cognition practice |
Language application ability |
Possess the necessary theoretical foundation and practical ability in language and literature as well as translation; possess the professional ability of combining architecture and English; possess the necessary professional knowledge of economics and trade and cross-border e-commerce |
English Linguistics, Advanced English Writing, English Stylistics ; Translation theory and Practice, Basic Interpretation, Advanced Interpretation, Computer Aided Translation; Architectural English, Architectural English Translation ; Cross-border E-commerce Introduction, International Trade Practice Introduction, Overseas Business Platform Construction and Operation, Cross-border E-commerce Marketing and other courses. |
Cognition practice, professional skill practice, all kinds of professional training, professional skill competitions, etc. |
Intercultural communication ability |
Students should have a broad international perspective, strong oral and written English skills, the ability to interact with people at home and abroad on a daily and working basis, cross-cultural communication skills, and translation skills. |
Introduction to Western Culture, Contrastive Study of English and Chinese, Survey of Britain and America, Cross-cultural Communication and other related theoretical and practical courses. |
Overseas study tour, overseas business training, oral English training and competitions |
Self-learning ability and practical ability |
Ability to apply theories and skills to identify, analyze and solve professional problems |
Thesis writing, graduation internship, professional cognitive practice, skill development and quality development and other related theoretical and practical courses; and actively carry out overseas internships, practical training, etc. |
Cognition practice, professional skill practice, graduation internship |
Career Development Ability |
Innovation consciousness |
Develop students' critical thinking, creative thinking skills and scientific research skills, and enable them to master scientific thinking and research methods |
Foreign language and computer courses, academic paper writing, literature retrieval, subject application and cutting-edge lectures and other related theoretical and practical courses. |
Graduation thesis writing |
Professional ethics |
Equip students with a correct view on life, values and sound personality, with patriotic feelings and good civic awareness, social morality and professional ethics, dedication, unity and cooperation, and a strong sense of social responsibility. |
Current Situation and Policy, Ideology and Morality and Rule of Law, Professional Introduction, Career Planning and Employment Guidance and other related theoretical and practical courses. |
Professional skill competitions, cognition practice |
Humanistic quality |
Possess excellent communication skills, teamwork spirit, international perspective and humanistic spirit. |
Literature Cultivation, Western Ideological Classics, Works Appreciation, and Foreign Affairs Internship and other related theoretical and practical courses. |
Professional competitions, cognition practice |
IV. Main Disciplines
Foreign Language and Literature (English).
V. Main Courses
Basic main courses |
English Intensive Reading, English Extensive Reading, English Pronunciation and Intonation, English Grammar, Oral English, English Listening, English Writing, English Listening and Speaking Course, English Linguistics, British and American Literature, Survey of Britain and America, Advanced English, Translation Theory and Practice. |
Foreign Language + Cross-border E-commerce (offered in the third year) |
Cross-border E-commerce Introduction, International Trade Practice Introduction, Cross-border E-commerce Data Management, Cross-border E-commerce Marketing, Overseas Business Platform Construction and Operation, Cross-border Logistics. |
VI. Main Practical Teaching Sessions
Basic practice includes ideological and political theory course practice, labor education practice, military training. Professional practice includes professional cognitive training, overseas business platform training, cross-border e-commerce marketing training, new media promotion training, cross-border e-commerce data management training, and project management comprehensive training.
Comprehensive practice includes extracurricular practice and innovation activities A, graduation internship, graduation thesis.
VII. Length of Study
The basic length of school system is 4 years, and the length of schooling is 3-6 years.
VIII. Degree Awarded
Bachelor of Arts
IX. Curriculum System and Proportion of Credit Hours
1. Total course hours: 2570 hours (150 credits), including 1922 hours (112.5 credits) of compulsory courses, accounting for 74.7% (75%), and 648 hours (37.5 credits) of elective courses, accounting for 25.3% (25%). Theoretical teaching courses have 2288 hours (132.4 credits) and practical teaching courses have 282 hours (17.6 credits).
2. The intensive practical teaching sessions have 33.5 credits, including 2 credits for each of the extracurricular practice and innovation activities.
3. The total number of credits for the major is 183.5, which have 51.5 practical teaching credits, accounting for 28.1%.
X. Graduation Standards and Requirements
1. Achieve the cultivation objectives of "5-Dimension Education" of moral, intellectual, physical, aesthetics and labor education.
2. Complete the credits specified in this cultivation program.
3. Meet the standards required by the Ministry of Education for college students in physical education.
XI. The Process Table of Professional Guidance Teaching Plan Can Be Seen in the Attached Table.
XII. The Arrangement Table of Professional Concentrated Practical Teaching Sessions Can Be Seen in the Attached Table.
XIII. Allocation of Credit Hours for Each Semester of the Major
 Semester
Credit Hour Category |
I |
II |
III |
IV |
V |
VI |
VII |
VIII |
Total |
Course Teaching |
Compulsory （Architectural English and Translation） |
440 |
320 |
304 |
352 |
192 |
176 |
64 |
|
1848 |
Limited Elective （Architectural English and Translation） |
|
|
32 |
32 |
32 |
156 |
96 |
|
320 |
Others |
|
|
|
|
|
|
|
|
468 |
Weeks of practical teaching（Architectural English and Translation） |
2 |
1 |
1 |
4 |
2 |
4 |
3.5 |
16 |
33.5 |
Note: The numbers in the blanks for compulsory course refer to hours, and those in the blanks for practice teaching refer to weeks; others include professional elective courses, public elective courses, and quality development compulsory courses.
XIV. Table of Professional Credit Hours and Credits
Course Type |
Course Category |
Credit Hours |
Credits |
Proportion（%） |
Course Credit Hours |
Compulsory courses |
General course |
398 |
20.5 |
74.7 |
Basic course |
456 |
27.5 |
Specialized-based courses |
640 |
37.5 |
Specialized courses |
288 |
17 |
Quality development |
180 |
10 |
Elective courses |
Professional limited electives courses |
320 |
19.5 |
25 |
Professional elective courses |
160 |
10 |
Public elective courses |
128 |
8 |
Sub-total |
2570 |
150 |
|
Intensive practical teaching modules |
33.5 |
Total |
183.5 |
The minimum number of credits required for graduation |
183.5 |
Note: The percentage refers to the total teaching credit hours of such courses.
